The destiny of your video could be sealed even before you start promoting it. 5 YouTube video SEO tricks video marketers use to rank their videos!
1. Make sure your video is long enough
Make sure, even when trying to create short ad or multiple videos around the same niche that your video is at least 1 minute long. YouTube’s logic is what useful information can you provide in less then 60 seconds?
Also if your video is not super interesting don’t make it super long neither. Because one important factor for ranking is that your videos are averaging a high watch time. The more time viewer spends watching your video it means it’s providing an interesting and quality content and it’s a main goal that both Google and YouTube are after.
I had some long boring videos which couldn’t move up in rankings no matter how much I tried because viewers would just close it down after couple of minutes or even shorter.
2. Video title tricks
Your video title is very important and that’s where keyword selection kicks in. Make sure it contains your main keyword/s but keep it up to 10 words.
A nice touch is to put the current year or even month in the video title. For example in the brackets [2020].
Studies have shown that visitors like the information that are up to date, especially when they consider buying something.
One small thing what most YouTube channel owners are not aware of is that even RAW FILE NAME when uploading the video is something that YouTube takes into consideration also! So make sure it’s the same like the video name, don’t upload myvideo.mp4 kind of files but rename it before uploading.
3. Google treats your video like a website page
When indexing videos Google treat them like pages.
Your video acts like a page on a YouTube website. Which means it would be great for a description to create a unique article stuffed with important keywords related to your video content.
You can add links to your other social media profiles (you are creating a backlink for them that way), and maybe a link to some high authority website.
Put 2-3 keywords in the tags section. It’s enough. Search engine will crawl from the description text – article itself.
What you shouldn’t do no matter what is to post keywords you just picked up from adwords keyword planner in the description section like: extra tags: dog food, cheap dog food, best dog food etc
It used to work long time ago but today it sends spam signals to search engines and it will only hurt your video.
Write a good article filled with the targeted keywords instead, just like you wold do for a website post or page.
4. Add a watermark to your videos
Something to consider if you want to take viewers to your site. Some viewers will read the description but most won’t – depending on how curious they are and how much you’ve got them interested into your video.
If one of your videos is embedded on the external website they won’t be able to see the description at all. If you are promoting some product which is not yours most will go and search it directly for in Google and will skip your website.
What you should also take into consideration is that if you watermark your videos or give them a good voice cover – it would be harder for people to steal them (small moderation and reuploading) and easily take credit for your hard work.
5. Give your videos a good start
If your channel already has some videos and a good number of subscribers your new videos has a good chance of popping up in the top of the search results right away. That’s because YouTube trust you that you are providing quality information for their users.
Maybe you have seen that some boring videos are getting a big number of views right away that catapults them on the first page in the first few days -with 5 000 views they can be seen among much older videos with 400,000 views (and that’s because YouTube is eager to show trending videos to their visitors).
How they manage do it? Well simply by buying YouTube views and likes for their new videos but also subscribers in order to establish the channel authority and credibility. If you would like to try out this technique check out the best websites to buy YouTube views and subscribers in 2020.